Content categories for brand simplicity
When you press that red go live button ... What are you sharing? Why? What's the purpose of THIS medium as it relates to your business, brand, marketing strategy and sales funnel?
Stop wasting time and losing followers using these platforms like the average person, and start using them like a high level marketer to create ROI that leads to revenue.
The 5 C's of brilliant storytelling
First and foremost you are a storyteller, a unique skill most people don't have, especially when you've got one shot and folks are watching live.
You'll never again worry about being boring or pointless, too long-winded or lacking a clear purpose or CTA. As the daughter of a professional storyteller this is a rare talent you can use in speaking, copywriting and more all throughout your business. This is one of the KEY skillsets no one has ever taught you.
Avoiding Awkward + Uncomfortable
Let's be honest, most of what you watch is! Stop making embarrassing pitfalls with more grace, polish and poise.
Visuals, View + Voice
From backdrops to style, microphones to music, what are all the tools you've never considered at your disposal to uplevel your presentations in a flash.
The new age of social media asks you to be more than a photographer, but a cinematographer -- a tall order!
But one we can fake thanks to these tips from pros that are easier to implement than you think once you understand the simple things they're doing to stand out.
The Multi-Tasking Brain
This is my superpower. I most often refer to it as extemporaneous teaching -- speaking without notes, often while fielding comments, walking, being in the midst of the action, and more.
This skillset is one I get the most comments on wondering how I do it, and I'm spilling my secrets.
Becoming confident, compelling + captivating on camera is what we’re going to make happen while you steal my years of experience as both an actor and a fashion stylist to make it happen.
Identifying Different Cultures
No two apps are alike, so as new platforms and versions roll out, how can you be sure you're folding into the culture? This is THE most common mistake I've seen on Instagram Stories and Facebook Live, and you'll solve it for good.
Boundaries + Privacy
The most challenging part of live stream video ... is it's live. You can't take it back. Learn how to be wise and safe about what you share, so you can then feel free and easy knowing you're sharing exactly what feels good to you and making your audience feel welcome.
Capturing Real Life
There are no do-over's when you're in the moment. Sound can be off. Lighting can change. Moments can pass. I'll teach you tips and tricks to catch the moment, without allowing social media to take over your days or memories as you re-fim and re-shoot. Get it once, then get back in the moment.
Engagement + Marketing Endgame
As a CEO you're on these apps to meet new friends you can help with your products and services. So how do you close? Drive traffic? Make CTA's [calls to action]? Be sure your time here is giving you ROI [return on investment]? Don't miss this business-only class.
6 P's of Growth Hacking
Learn my strategy to grow your following on ANY platform once and for all. No matter what new app or update comes out, how a platform rolls out changes. these are the techniques that will allow you to create a tribe for years to come.
Hilary's exclusive approach to our wildly popular + profitable webinars
How do you pick a topic, create the webinar, is it all scripted out, just bullet points, on a different computer? I’ll show you all the variations I’ve tried over the years on my path to making 7-figures from webinars.
And of course how to be captivating, compelling and convert on camera -- everything from voice to visuals to rehearsing and engaging. This is part one of our million dollar sales process [part 2 in the next bonus class] and with all the feedback I get that my webinars are the best anyone’s attended, I can’t wait to share my secret sauce.
A one of a kind class taking you behind the scenes of how we film our signature on-camera courses.
Come behind the scenes at the Dean Street Studios, as we film our latest product with the Team Dean video/creative team.
We'll introduce you to our crew, who we have on set, their roles. Walk you through every element that makes our videos shine from art direction, to style, to hair and make-up (men included).
Keep in mind Hilary is not just the content creator and talent, but art director, stylist and producer — so you’re getting all her skills plus insights from the team we hire rolled into one.
Learn from our mistakes and successes when it comes to script creation, developing content, working with a teleprompter, memorizing a script and more.
Plus how to work with an editor - the most time-consuming part of our process. We even share how much our product creation costs, how long it takes and more!
Plus how to work with an editor - the most time-consuming part of our process. We even share how much our product creation costs, how long it takes and more! This is the heart of our revenue engine as a company, and we can’t wait to help your next shoot lead to more profits and delighted customers.
Be one of the first inside with our lowest price ever.
Get ready for more joy + less overwhelm, more people + more profits.